Preparation for the Future: The Most Promising SEO Trends on The Horizon

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Search Engine Optimization (SEO) has evolved over time and continues to evolve. As a digital marketer, it is important to keep up with the latest SEO trends in order to stay ahead of the competition. This blog post will take a deep dive into the Most Anticipated SEO Trends for 2022 and beyond. By the end of this post, you will have a better understanding of the upcoming trends and how to apply them to your own digital marketing strategy.

Voice Search

Voice search has become more and more popular in recent years due to the rise of smart speakers and other voice-activated devices. Experts predict that by 2022, voice search will constitute 55% of all searches. Therefore, optimizing for voice search will become essential for digital marketers. With voice search, the focus is on natural language queries, as people tend to ask full questions instead of using keywords. This means that marketers will need to create content that targets these natural language queries in order to rank.

Artificial Intelligence (AI)

Artificial Intelligence is becoming more mainstream in the digital marketing world. AI can be used for a variety of things such as content creation, chatbots, and customer service. For SEO, AI can be used to analyze large amounts of data in order to predict and improve website rankings. This means that AI can help marketers to optimize website content and structure for better rankings.

Video Content

Video content has been on the rise for several years and this trend is expected to continue. Video content tends to be more engaging and memorable than text-based content. Experts predict that by 2022, video will constitute 82% of all internet traffic. Therefore, it is essential for digital marketers to produce high-quality video content that is optimized for search engines. This means including relevant keywords in video titles and descriptions and optimizing video content for mobile devices.

Local SEO

Local SEO has become increasingly important for businesses with physical locations. With the rise of mobile devices, people are searching for local businesses more than ever before. Therefore, it is important for businesses to optimize their websites for local searches. This means including relevant information about the business such as location, hours of operation, and contact information.

User Experience (UX)

User Experience has always been important for websites, but it is becoming even more important for SEO. Google’s search algorithm takes into account user experience factors such as page speed, mobile-friendliness, and website structure. Therefore, it is essential for digital marketers to prioritize user experience in their website design. This means optimizing website speed, making sure the website is mobile-friendly, and improving website structure for better navigation.


In conclusion, SEO is constantly evolving and digital marketers need to keep up with the latest trends in order to stay ahead. The above-listed trends are some of the most anticipated trends for 2022 and beyond. By implementing these trends into your own digital marketing strategy, you can improve your website’s rankings and ultimately, drive more traffic and conversions. Remember to focus on creating valuable, relevant content that targets your audience’s needs and wants. By doing so, you will not only optimize for search engines but also provide a better user experience for your visitors.

About Emma

Emma Lewis: Emma, a digital nomad and world explorer, shares her travel experiences, tips for budget travel, and guides to various destinations. Her blog offers a unique perspective on experiencing the world.